BOTOX® Cosmetic has been used to reduce facial wrinkles for both men and women since 2002. Since its introduction, there has been a significant increase in usage within the male demographic. The American Society of Plastic Surgeons has stated that from 2000-2010, there was a 258% increase in men choosing to combat facial wrinkles with BOTOX® Cosmetic. But should skin care experts use the same techniques used for women when performing Brotox—also known as BOTOX® injections for men?

According to Dr. Jodie Reinertson, since men have stronger underlying muscles, they often require larger doses or a larger number of BOTOX® injections to achieve their desired results. In addition, men and women often have slightly different aesthetic goals when it comes to BOTOX® Cosmetic. One example is the shape of the eyebrow: while many women want to emphasize the natural arch of the eyebrow, most men prefer a straighter line. Consequently, Dr. Reinertson discusses each patient’s unique goals prior to creating a treatment plan, helping to ensure each patient attains their desired outcome. To learn more about BOTOX® Cosmetic or how this injectable treatment can be customized for men, please contact us today.